Baidu Index (Baidu Trends)įirst of all, Baidu Index (Baidu Zhishu) aka Baidu Trends compares to Google Trends. Now, without further ado, let’s dive into keywords search. You can use extensions like Zhongwen on Google Chrome for automatic translation.
#Top word search on google license#
require registration, for which typically a Chinese phone number or business license is needed.The keyword research tools which we will present will provide you with practical and useful keywords to add to your online presence. There are a few other websites for an online search in China, but they are negligible. Besides the market leader, Baidu, there is Sogou, which is gaining popularity. Chinese Keyword Research for ChinaĪs you know, China has its own search engines. However, this will only lead to inaccurate, incomplete, and frustrating results. Use Chinese keywords for Baidu from a native Chinese speakerĪs a foreign business, you may be tempted to use Google Translate to create your keywords and search terms. As long-tail keywords typically have less rich snippets, you have better chances of appearing higher on the SERPs. So, even if your site is ranking high organically, the actual position can easily be at the bottom of page 1 or even on page 2. Unlike on Google, these snippets are paid for on Baidu. That’s because SERPs on Baidu often have many rich snippets at the top. Long Tail keywords are more important on Baidu There are two very important aspects to keep in mind that will help you to excel with your Chinese SEO: 1. Read our in-depth article on why a China SEO strategy is important for your business.
Integrate these keywordsĪdd them to your content, which can be everything from the copy text to the meta descriptions, titles, and more SEO important tags. Keep in mind to sharply differentiate your topic and keywords in order to avoid cannibalization. Select the best keywordsĪnd create related keyword clouds. Your perfect keyword has a high search volume and low difficulty. Particularly consider the search volume (demand, popularity) and keyword difficulty (competition). The tools listed below can help you with this. This way, you can get an idea of your potential target audience when running an ad with this hashtag. For example, on Weibo, you can see how many followers a hashtag has. On social media, you can identify popular or trending hashtags. Typically, you can also see related search terms at the bottom of the SERPs. You can start by entering some ideas into your search engine of choice to get a first idea, which search query people are interested in and search (keyword suggestions through autofill and autocomplete). Fortunately, there are useful keyword research tools to help you along the way, which we will describe in more detail below. Generally, finding suitable keyword search terms contains the following steps. Your ultimate goal is to appear at the top of search engine results pages (SERPs), where your target audience can easily find you. This is the foundation for your next steps in the SEM world. So, all your campaigns for search engine optimization (SEO) and pay-per-click (PPC) campaigns start with researching the best keywords. On the other hand, a generic keyword would be just “boots” or “shoes”. An example of a buyer intent keyword is “buy black leather outdoor boots”. Ideally, those are buyer intent keywords rather than generic one-word phrases. It is also important to plan your PPC campaigns. For your website content including blog articles, you want to write about topics and use phrases that people are searching for online on their preferred search engines. To begin with, we would like to say a few words about why researching keywords is important. Chinese Keyword Research Outside of China Use Chinese keywords for Baidu from a native Chinese speaker
To see keywords that match a certain topic, tap the All categories menu and choose a topic.To set the time period for which you want to browse keywords, tap the Past 12 months menu and make your selection.To display results from a specific region only, click the menu labeled Worldwide and choose a location.You'll find info about the popularity of this keyword, as well as related keywords under the "Related queries" header. To find keywords related to another keyword or topic, type something into the "Add a search term" box at the top and press ↵ Enter or ⏎ Return.Specific popular keywords appear in the "Search queries" column, which is on the right side of the page. Scroll down below the map to find two columns of keywords: "Search topics" and "Search queries".
This page gives you lots of information about keyword popularity for specific periods of time. The menu is at the top-left corner of the page.
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